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Create a CSR Framework your team is Passionate About

In order to create a strategic CSR approach that employees are passionate about, team leaders need to understand what strategic CSR means and how it can benefit workplace culture. Too often, businesses adopt a philanthropic mindset when it comes to CSR instead of taking a strategic approach. This can have negative consequences for both the company and its employees. In this article, we will discuss how team leaders can take a progressive approach to leadership when developing a CSR framework their team will be proud of!

When it comes to strategic CSR, businesses need to focus on creating long-term sustainable solutions instead of simply giving back to the community. This means that businesses need to think about how their actions can have a positive impact on society as a whole. For example, a business might choose to invest in renewable energy sources or support local initiatives that help reduce poverty. By taking a strategic approach to CSR, businesses can ensure that their employees are passionate about the work they do and feel like they are making a difference in the world.

It is important to remember that strategic CSR is not the same as corporate philanthropy. Corporate philanthropy often takes the form of one-time donations or charitable events, whereas strategic CSR is about creating sustainable solutions that have a lasting positive impact on society.

There are many benefits to taking a strategic approach to CSR, both for businesses and their employees. A strategic CSR framework can help businesses to improve their reputation, build trust with stakeholders, and attract and retain talent. Additionally, strategic CSR can help employees to feel more engaged with their work and motivated to make a difference.

Lead by example: Its starts with you!

Leaders set the platform for CSR in their business.

There is a new age of leader that commands respect and admiration in society. It is a leader who has a noble cause central to their vision of business success as well as being viable and profitable.

These leaders do not just exist in social services or charitable funds.

You will find them stepping up to lead our public companies, changing the thinking in our government institutions, and forging new paths in privately-owned enterprises through their ‘heart-centred’ philosophies and activities. You will also find them in small businesses and family-run operations. It’s not how large or small an organisation is but the caliber of the leadership that matters.

So, what is this new breed of leader doing that is so different? They are looking outwards to include all stakeholders in their decision-making process. This means they take into consideration the needs of their employees, suppliers, customers, local communities and the environment when making strategic decisions about the future of their businesses.

These leaders rank ‘making a difference’ just as highly as ‘making money’. And they all realise that for our world to remain sustainable, their businesses need a distinct purpose to better the society for which we live.

This is the era of ‘Progressive Leadership.’

Progressive leadership is all about moving society forward by taking a strategic approach to solving social and environmental issues. It is an approach that understands the interconnectedness of all people and planet.

So, what does this mean for you as a leader in your organisation?

It means it’s time to take a stand on the issues that matter most to you and your employees. It’s time to develop a strategic CSR framework that will guide your business towards sustainable success!

Are you up for the challenge? Lets get started! 


Developing a CSR framework that your team are proud of means ensuring that it aligns with the company’s values and mission statement. This will ensure that employees feel like they are working towards something that is bigger than themselves and their daily tasks. It is also important to consider the different stakeholders that will be impacted by your CSR activities. For example, if you are planning on implementing a new recycling program, you will need to consider the needs of your employees, suppliers, customers and local community.

Once you have considered all of your stakeholders, you can start to develop a strategic plan that outlines how your CSR activities will benefit each group. This plan should also include measurable SMART goals and objectives so that you can track your progress.

Partnering Up

Partner Up

When choosing charity partners, it is important to consider the mission of the organization and how it aligns with your company’s values. Additionally, you should consider how the charity partner will benefit from your partnership. It is also important to choose a charity partner that is reputable and has a good track record. By doing your research and choosing wisely, you will be able to create a partnership that is beneficial for both parties.


Execution is critical for any strategic initiative, but when it comes to Corporate Social Responsibility (CSR), leaders need to take a progressive approach that engages employees on a personal level. Here are some tips on how you can get your team passionate about your CSR framework:

Offer flexible options for employees to get involved. Not everyone is going to want to do the same thing, so giving them choices will make them more likely to participate. Some ideas include volunteering, team building activities, using their skill set, or donating.

Make it fun! No one wants to do something they don’t enjoy, so try to find ways to make CSR activities enjoyable for your team. This could mean coming up with creative ways to fundraise or using team building activities to get everyone involved.

Be transparent about the impact of your CSR initiatives. Employees are more likely to be passionate about something if they can see the difference it’s making. Keep them updated on the progress of your initiatives and how their efforts are helping to make a difference.


Include your Team

Involving your team in the development of your CSR strategy will help you identify what matters most to your people. This will help to ensure buy-in from employees and will also allow you to tap into their creativity and expertise. When involving your team in the planning process, it is important to provide them with clear guidelines and expectations. When a business’s CSR effort has a positive impact on the surrounding community, its employees are more likely to align with the company’s goals and strive to mirror values of responsibility in their own daily tasks. Identifying a cause or a way of giving back in consultation with your team will engage, inspire and often bring out passion in your people that you may not have experienced.

Statistics highlight that nearly 60% of employees who are proud of their company’s social responsibility are engaged within their jobs.

An effective CSR strategy must be communicated effectively to all employees. This means that team leaders need to ensure that everyone understands the company’s purpose and how they can contribute to it. Additionally, team leaders should provide regular updates on progress and encourage employees to give feedback. By communicating effectively, team leaders can ensure that employees are engaged with the CSR strategy and feel like they are part of something larger.


Create a Plan

Now that you have gathered all of the necessary information, it’s time to start creating your strategic CSR plan! This plan should focus on different pillars of social responsibility, such as environmental sustainability, employee engagement, community involvement and charitable giving. It is important to remember that your CSR strategy should be flexible and adaptable so that it can evolve as your business grows. Additionally, your CSR strategy should be reviewed on a regular basis to ensure that it is still relevant and having a positive impact.

Once you have created your strategic CSR plan, it is important to assign responsibility for each element of the plan. This will ensure that each aspect of your CSR strategy is given the attention it deserves.

Final Thoughts

There are many different ways that businesses can take a strategic approach to CSR. However, it is important to remember that each business is unique and so the approach that they take needs to be tailored to their specific needs.

With a little bit of planning and careful execution, you can create a strategic CSR framework that employees will be passionate about and your community will thank you for! What tips do you have for engaging employees in CSR? Share them in the comments below!